Background: VNG plans to develop game products for the Southeast Asian market, aiming to change its brand identity to meet international standards. The identification image system needs to convey the creative idea of game products, besides, it is also easy to flexibly change communication materials for each country where VNG develops the project.

Project role: Research VNG's game products, competitors in Southeast Asia market, the items that VNG approaches and develops, along with VNG's communication channel. Learn and conceptualize new brand identity, work with a designer to develop media visual systems. Writing social content, pr content, content for major media publications.