​PVI Travel Insurance (launching campaign)

Due to some unexpected reasons, this project has not been implemented directly. However, this is still one of the projects I'm very proud of as it has changed my approach to developing a communication plan.

Don't stop at content creation, and multi-channel distribution. This project required us to solve the problem of B2B customers with B2C customers as well as change people's thinking about travel insurance products.

​The images in the presentation below are just demos.