Curnon Jackson Launching
Role in project:Creative Planner
Designer: Đậu & Ryan
Curnon - a Vietnamese watch brand launched the first diving watch product designed in Vietnam.
In addition to introducing key features required of a fashion watch line, the product also brings the UNBREAKABLE message to the user. Customers need to be able to get impression of the diving performance and product story in order to decide on the product experience.
Content product experience at special prices before the official sale attracts the attention of customers. At this stage, customers can leave information to receive detailed advice as well as product offers.
Content focuses on product features that highlight the advantages of a Jackson diving watch. Under water pressure, fashionable, diverse in function.
The design inspiration of the first Vietnamese diving watch also comes from the true stories of the "UNBREAKBLAE" men, the features and inspiration of the product that have in common is unstoppable before difficulties.
Every function of the product is presented to reach customers, helping them to make faster shopping decisions during the launch phase.
Behind each of Jackson's designs is a true, inspiring story for customers and people interested in the product.
"WHY NOT?" - Curnon brand content that expresses the spirit of the brand: why not try, dare to do, dare to be wrong and dare to venture. Design Jackson answers the question why Vietnam cannot produce high quality watches.
Curnon Jackson - for those who love recklessness, adventure and experience.
