TCP Park Campaign
Client: TCP Park
Agency: BnA
Media Planner: Linh Vũ
Concept & Content Executive: Quỳnh Hương
Designer: Giang Vũ
Background: TCP Park is a garage located close to Tan Son Nhat airport. With the initial construction goal, it is proposed to solve the shortage of parking places causing traffic congestion in the area in front of Tan Son Nhat airport in particular and surrounding areas in general.
Challenge: As a new model of a garage in Saigon, how does TCP Park make the "garage" grow, become a brand and, most importantly, achieve its revenue target?
Insight: Although I also want to actively drive my car to the airport before business trips or travel, I am afraid that a portion of the traffic in front of the airport is not good, I also do not want to park in the outdoor parking lot. to my car. I will feel sad if my car breaks down, if I can actively drive my car before and after each trip, I need to find a place that makes me feel secure like leaving my car at home.
Creative Strategic
TCP Park - Drive until flying
branded video introduce the utility to use the parking service at TCP
Social posts showcase the advantages of TCP Park that outperforms and protects your beloved car friend compared to other outdoor parking lots. The set of pictures was public on TCP Park fanpage, printed leaflets.
Content provides useful information for your vehicle as TCP Park provides a professional car care service to give you the same peace of mind as you would when leaving your car at home. Focus on exploiting contents including car care, preferential cost suitable for a long time. Communication exploits the outstanding advantages of price competition and ensures the safety of customers' vehicles.
Incentive content emphasizes the difference in price. You will have the best service, convenient parking place for each business trip or travel, but the cost is quite cheap.
