​Manwah Launching Campaign 

Role in the project: Creating the communication concept and the message for the launching campaign of the brand. Plan pre-project production and content writing, and execute content tasks during the project maintenance phase.

Result: During the launch period (2 months) revenue increased by 30%. Manwah has become the top of mind hot pot brand of customers in Hanoi market. The effectiveness of the campaign has helped to position Manwah- Sum Vầy hot pot to be remembered, customers coming to Manwah not only enjoy the hotpot but also want to experience the feeling of reuniting in the restaurant's space. Until now Manwah developed the position of reuniting.