​Goodtime Burger
Client: Goodtime Burger
Scope of work: Social Campaign Planner
Time: Tháng 1 - Tháng 3 /2022
Content Planner: Quỳnh Hương
​Creative Content: Hương Giang
Designer: Lan HÆ°Æ¡ng
It's Good time to Brief
Goodtime Burger - a burger brand with local flavors in Vietnam. The burger menu is a combination of Burger ingredients but is processed differently with typical Vietnamese spices including lemongrass, Hoi An chili sauce, and some typical spices in Vietnam regions
Goodtime Burger - Gen Z's Burger!
Delicious - not boring - Vietnamese taste. Goodtime wants each burger to bring joy to customers
The concept "Good Time to eat Burger in Downtown" represent the "So Good" spirit of the brand, life always has suitable and wonderful moments for us to enjoy. There's no need to wait for a "right moment" to do what you love, eat what you want.
Yolo, be happy and enjoy every moment - that's the definition of Good Time!
Content is key tatic
Goodtime burger was saled through an online platform, the biggest challenge in this project is planning for content production, promotion programs that balance the branding task but also attract customers to order products.
Not only providing an "easy to eat" burger menu with Vietnamese flavors, Goodtime Burger also wants to become a Food brand of Gen Z, connecting with target customers not only with products but also want to communicate and understand customers through content marketing.
Idea content is created based on insights that are close to customers, leading to a friendly Goodtime Burger brand image that is easy to exchange and interact with customers.
Creative Concept: Quỳnh Hương
Production House: Liam Food Photograph
Content Writer: HÆ°Æ¡ng Giang
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